About Us

In Indonesia’s still-developing capital markets, it can be challenging for mid-size corporates to find investment and corporate finance solutions that meet their specific needs. While most international bulge-bracket banks are represented in the market, their services are generally focused on large enterprises.

IndoSterling Capital is an independent strategic advisory firm that fills this critical gap in the Indonesia market. We provide mid-size corporates with go-to-capital-market strategies that often exceed the capabilities of other domestic financial services providers.

Our specialist team is distinguished by in-depth understanding of Indonesia’s social, economic, political and cultural environment. We have seasoned corporate finance and investment banking specialists located on the ground in our Jakarta office. These specialists are intimately aware of local legal and business practices and regulations that is complemented by wide experience in Asia Pacific markets.

IndoSterling’s in-depth market experience allows us to support our clients with the most appropriate funding strategies. Our approach brings together expertise in strategic advisory, deal execution and investor relation initiatives.

Our Mission and Culture

IndoSterling Capital brings together expertise in strategic advisory,
deal execution and investor relation initiatives.

Our Mission

To be a trusted advisor to Indonesia’s mid-size corporates, building long-term partnerships with clients and placing their objectives ahead of our own
To drive value creation by providing high-quality advisory services for high-calibre mid-size corporates via effective capital market strategies and execution
To provide practical, pragmatic advice to help our clients adopt innovative strategies and capitalise on new opportunities to grow in Indonesia and the Asia Pacific region

Our culture reflects


IndoSterling Capital empowers mid-size corporates who have needs that require the skills and capabilities of a bulge-bracket bank but may be better served by a higher-touch service offering.


As financial systems and capital markets in Indonesia and other emerging Asia Pacific economies develop, IndoSterling values a climate of trust and loyalty to guide our relationships with clients, partners, invested companies and stakeholders.

Investment Partnership

IndoSterling operates as a strategic partner to mid-size corporates looking for guidance in challenging capital markets. We identify pioneering high-growth companies and co-invest with astute individual investors looking for opportunities to generate growth and create value.


IndoSterling Capital believes the whole should be greater than the sum of the parts. Our investment professionals connect investors with pioneering companies in Indonesia and across the Asia Pacific region, bringing together capital and pioneering entrepreneurs to turn great ideas into wealth.


We are committed to being responsive to client needs in fast-moving markets. We advise on go-to-capital-market strategies that allow firms to move quickly to capture opportunities for wealth creation or to reallocate resources amid market dislocations.


IndoSterling appreciates that every client organisation is different and faces unique pressures and challenges. Our investment professionals from across disciplines and industry backgrounds bring a similar diversity of experience to helping these firms achieve their financial goals.

Our Service

IndoSterling Capital is an independent strategic advisory that specialises in providing mid-size corporates with go-to-capital-market strategies with a focus on the Indonesia Stock Exchange. We believe that understanding a client’s current position and future aspirations is paramount to providing effective solutions.

To this end, we take every client through a three-step process that includes:
1. An in-depth review of the client’s current status and goals.
2. A comprehensive analysis of the external market environment to determine the approach and strategy that is best suited to the client’s needs.
3. Presentation of a detailed go-to-capital-market strategy that is tailored to meet the client’s specific needs and the current market conditions.
This is accompanied by a transparent and clearly explained engagement plan to achieve the desired outcomes.

We apply this approach across our service offerings, which include deal origination, deal advisory and structuring, deal execution, fund raising, strategic investment and investment management.


IndoSterling Capital does not just wait for deals to happen. In many cases we create deals and make them happen.

Our track record of success in deal origination is based on:
• Up-to-date market intelligence;
• Strong relationships with investment targets and stakeholders in the origination value chain; and
• Contacts who can share unique market insights and access.

We work hand in hand with corporates and their stakeholders to identify opportunities for value creation and close value-accretive deals.

Advisory & structure

Medium-sized businesses often face challenges finding experienced financial services providers with the capability to advise them on complex deal structures. IndoSterling Capital serves as a reliable partner, leveraging deep understanding of the corporate value creation process to help entrepreneurs and business founders create value through capital market strategies and instruments.

Deal execution

IndoSterling prides itself on helping companies ensure that deals do not fall apart at the last moment due to unforeseen constraints, realising value from an acquisition or regulatory considerations such as taxation issues. We consider all value drivers and risks to all aspects of a deal structure.

Fund raising

IndoSterling Capital understands that financing a deal is not just about raising sufficient funds, but about optimising the structure to deliver favourable and flexible terms. We have strong relationships with the domestic and global investment communities and high-net-worth individuals actively seeking value creation opportunities across different fund raising environments.

Strategic investment

IndoSterling Capital actively invests in promising companies and strategically partnering with business founders to identify and pursue value creation opportunities with a focus on Asia Pacific markets. We bring the same proactive value creation approach to working with our clients and partners when they are seeking strategic investment opportunities onshore or offshore.

Investment management

Even many professional investors lack the time and resources to keep up with volatile and fast-paced private and public market environments. IndoSterling’s investment professionals pro-actively monitor markets and investments to help discerning individual investors and institutions capture and monetise value creation opportunities when they arise.

Our Team

IndoSterling Capital’s investment professionals bring to the table a diversity of experience across deal origination, deal advisory and structuring, deal execution, fund raising, strategic investment and investment management. No matter what your challenge, you can rest assured that our team is ready to help you accomplish your goals.

William Henley

Founder, Chief Executive Officer

William founded IndoSterling Capital in 2011 and serves as the company’s CEO. He leads a team of investment specialists who work closely with high-net-worth investors and mid-sized corporations to identify and exploit opportunities for value creation in Indonesia and across Asia-Pacific markets.

William has more than 20 years of entrepreneurial and financial markets experience. In addition to founding IndoSterling Capital, he is the sole proprietor of IndoSterling Holding Company, which has strong positions in Indonesia’s capital markets, investment, information technology and consumer sectors. Prior to IndoSterling, William drove CIMB Securities’ expansion into Indonesia, oversaw operations at PT Valbury Asia Securities and served as Associate Director at UBS Wealth Management. Before UBS he worked with GK Goh Securities and with Lippo Securities.

William’s professional career is complemented by numerous board positions, directorships and advisory roles with corporates that IndoSterling does business with. Previous to this he was nominated as a Director of the Indonesia Stock Exchange, where he gained intimate knowledge of Indonesia’s market regulations, opportunities and challenges. He also served as a member of the Indonesia Stock Exchange’s disciplinary committee.

William holds a Bachelor in Business, Banking and Finance from Monash University in Australia.

Erik Budiman

Director of Investor Relations

Erik is an experienced capital markets’ practitioner and has more than 12 years of professional experience in investment banking, investor relations, commodity/FX sales and risk management. Prior to joining IndoSterling Capital, he was the Group Head of Investor Relations at AKR Corporindo, an IDX listed Indonesian’s largest private sector distributor of petroleum and basic chemicals, supporting the Board of Directors in variety of capital market related activities not limited to investor roadshows & conferences, capital raisings and presentations.

Prior to relocating to his hometown, he was a Senior Associate at a Melbourne based boutique M&A Advisory Practice focusing on middle market and small-to-medium sectors. Erik has lived, studied and worked internationally in 5 different countries including Australia, New Zealand, Singapore, Japan and Indonesia.


  • Bachelor of Commerce (2003), University of Melbourne
  • Master of Practicing Accounting (2004), Monash University
  • Graduate Diploma in Applied Finance & Investments (2014),
    KAPLAN Higher Education

Rizwan Rizal

Managing Director of Investment Banking, Merger & Acquisition

Rizwan Rizal has more than 18 years’ experience in financial industry and private equity representing notable institutions such as NWP Retail / Warburg Pincus, CIMB Group, Noble Capital, the Indonesian Bank Restructuring Agency and Citibank. He was previously Chief Investment Officer of PT NWP Retail, a Warburg Pincus-backed investment company (2017-2018). At PT CIMB Sekuritas , he held senior positions including Director - Head of Mergers and Acquisition (2015-2017), Director – Corporate Client Solutions (2009-2014), VP – Investment Banking (2007-2009), VP – Corporate Finance (2005-2007).

He was an Associate Director at Noble Capital (2004-2005) and an Investment Officer at the Indonesian Bank Restructuring Agency (1999-2004).

He earned a Bachelor Degree in Mechanical Engineering from the University of Trisakti, Indonesia in 1996, followed by an MBA degree in Finance and Artificial Intelligence at Southern New Hampshire University, Graduate School of Business, New Hampshire, USA in 1999. He also attended an Executive Education Program / Leadership Development Program at National University of Singapore Business School, Singapore in 2014.

Contact Us

We are always on the lookout for prospective new innovative & fast growing company to invest in.
To find out more about our investment portfolio and explore how we can assist you, please email us.

  • Ratu Plaza Office Tower
  • 23rd Floor
  • Jl. Jend. Sudirman 9
  • Jakarta 10270 Indonesia
  • +62-21 7278 1949
  • +62-21 7278 1949